I've heard ads for the 6ers on the radio a couple of times in the past week or two. Don't know about tv though, haven't seen anything.

SEN Radio in Melbourne has Andrew Gaze on the morning breakfast show once a week to talk all things basketball, and they now have a 2-hour basketball show from 7pm on Sunday nights as well each week.
Thje NBL has been getting a good mention. But as to anywhere else, very little I'm afraid.

Saw a 36ers ad in the Messenger this week.

when/what time is Gaze on the SEN breakfast show?

Flinders80 I had the same thoughts just the other day. If you arent basketball orientated you wouldnt even know the season was about to start. And even if you are basketball orientated you may not know.

Well, I didn't know when the Super 14 season was starting this year (and I quite like rugby) and I didn’t know the A-League season had started until 4 weeks in.

I think I saw something mentioned in the Millicent Times

I didn't know the A-League season had started until the day of the first game, and only then because a friend mentioned he was going to the game rather than coming to drinks. I think it's just reality of second (or third) tier sport.

I think Inside the Game is a great effort, but not sure of their mainstream penetration. I think newspaper, TV or drive-time radio are the ones that would ideally need to be hit if money were no issue.

Anon, why was the Cal Bruton interview no good?

Radio ads are on and about the place, as are some local paper stuff - I'm sure they haven't forgotten about TV.

Sixers on radio fiveaa every Tuesday 6-6.30pm
(Ballinger and the like) is good mainstream penetration ( about 100,000 listeners)

Perhaps the NBL and the 36ers are using subliminal messages to promote the upcoming season such as splicing seconds of willie farley dunks into childrens movies ala Tyler Durden in Fight Club, if you haven't seen that move, no joke go get it! ... but seriously, I have noticed that since the A-league season began that Adelaide United have been running advertisements in The Advertiser on the Confidential pages of one of their many star soccer players, immersed within the articles on the pages, kicking a ball across the two pages. It looks distracting, but hey the advertising works. To me, that is an innovative way to market their brand, i think the sixers could use some lateral thinking when it comes to promoting the sixers in the print media and on television and radio.

Some of the 6ers will be making an appearance at Tea Tree Plaza between 12 and 2pm on Sunday 20th September

I'd say that the NBL/BA are just hibernating their way through this season. Only really 2-3 staff on the NBL books (Sengstock, Harmison, Howard?) and not all working f/t anyway.

Fair chance that they are conserving funds (if they have any) and effort for a stronger run next off-season. Well, we can hope.

There are more people contributing to the NBL in BA offices, but you are right, they are not doing so full-time.

I dont think people should be holding out for 'reform', it is a gradual rebuilding that is happening mostly behind the scenes.

I dont think there will be a massive budget to promote the league next year either - the focus is on making clubs sustainable financially, and getting them aout amongst the grassroots/schools.

Once those fundamentals are right (and the economy is on the mend), that's when more expansive promotion can start to take place.

6ers Facebook page advises that they shot a TVC today, should be on tele soon.