If the 36ers need good coverage, they must pay to advertise or get PR/publicity help. Boti's job isn't to provide free positive advertising and the club/sport are fortunate that they often get something approaching that for more or less nothing.
e.g., right now, when a few fans have shown criticism of Groves, Boti has been very positive this off-season. He didn't rush to judge those who've copped criticism: Chappell, Dench, Hemmerling, Smyth, Tyndale, Hodge, etc - all received a solid grace period IMO.
What does his pressure do? Maybe sell papers? You know, his job?
I think expecting glowing praise and ticket sales from him is a mistake many people make - that's not his job.
Mark Cuban wrote an article a while back suggesting that clubs even pay their local beat writer (or contribute to their wage) to expand their coverage and maybe get a bit more influence. I think Boti may have, in the distant past, received some sort of retainer for some level of involvement?
Boti has his favourite targets and cops a lot from the junior club ranks, but I think he's a decent, passionate guy who does a solid job of representing basketball in our main paper and getting people talking.