LC
Years ago
Boomers have new naming rights sponsor
BA has aannounced that the Boomers have a new naming rights sponsor!
Golden Star, a Chinese company with several sporting commercial operations, has signed as the men's national team naming-rights sponsor for the next four years.
The Chinese Golden Star replaces the home-grown Australia Post as naming rights sponsor, a deal which expired at the end of the 2008 Beijing Olympics from memory.
BA Link: http://linky.com.au/5evnn
As per standard BA corporate policy Basketball Australia has withheld the financial details of the agreement, but the deal has been described as "generous" by BA's General Manager of Commercial Operations, Dominic Teakle.“We’re extremely happy with the financial arrangement,” Teakle said.