I think you have little understanding of what good PR is, Damien. Our work with basketball actually brings a fair bit of benefit to our business, so much so that we've had to be careful not to double-book ourselves and let clients down.
But we don't do it just for the PR. Yvonne has had a very long association with basketball, so we do as much as we can to continue that association, and because we love the clubs and the game and want to keep them alive.
There's no comparison between our two businesses. You obviously have enough clients to keep you busy and don't need basketball; we, on the other hand, want it for the reasons stated above.