Isaac
Years ago
How to dispel the "Basketball = America" theme?
Online comments are rarely a go-to source for the intellectual cream of society, but that doesn't mean that they aren't quite an insight for people managing brands and the values they represent.
I spotted this on a News Ltd article about the Lakers-Magic series:
If you don't like the coverage, follow a decent sport. Who cares about NBL apart from americans and american wannabeesForget for a second that the discussion was about the NBA and avoid wondering why this twit had bothered clicking into an article just to make a disparaging remark - there is some value: a fair percentage of Australians strongly associate basketball with America.
At 36ers games, I can't think of a single "american wannabee" anywhere around my seats. Kids in sleeves or sideways hats or whatever would be an absolute minority and nearly every non-import player in the NBL is distinctly Australian (or Kiwi) - Schensch, Wortho, Anstey, Crosswell, Maher, Davidson are a few examples that don't play a flashy game but are successful on court.
I am far from a lover of American culture, but basketball is easily my favourite sport. I'm sure the same is true of many others in and around basketball.
So, how do we work to dispel this common myth that basketball is just a sport for Americans or lovers of American culture? Is there any hope of attracting these sorts of people, or are they a lost cause that will never be convinced?