Lets be realistic the NBL are not completely stupid, they have tried over the years to get free to air coverage but they could not clinch a deal. Yes free to air TV would be good but lets be realistic live free to air basketball is not viable for commercial networks plain and simple, the viewing audience simply is not there for basketball. At best it would be delayed or on weekends during the day, neither would do much.Even the new netball comp on fox is out rating the basketball.
Basketball in Australia is a marginal sport in a congested sporting landscape. We need to accept that.