If there's no cash, there's no league. You simply cannot get backers for a second rate, half baked league, companies won't sponsor a game that has no public profile and "glamour". The reason they sponsor NBL teams is to gain advertising mileage and increase their product awareness, they don't do it out of a love for the game, they do it to associate their product with a certain image or market (I teach this stuff at TAFE). It's not rocket science, LESS MONEY - LESS PROFILE. And anyway, seriously, these players are people with lives, families, investments etc, they won't play for peanuts, they'll go overseas or seek emlpoyment in the coorporate world, they're not pawns in some big game that you can just move around wherever you please. Would you put up with injury, long term joint damage, constant travelling & seperation from your loved ones etc etc, for a meager wage?? I sure wouldn't, and I can guarrantee that their wives & girlfriends wouldn't put up with that either, and your kidding yourself if you think they don't play abis part in the decision making.