Isaac
Years ago
Sweeney Sports Report - Popular Australian Sports
The Sweeney Sports Report, the nation's most authoritative sports and sponsorship survey, is out.
1. Cricket captures 'most interest' cap
2. Swimming slips to second place
3. Tennis rebounds
4. AFL continues to fend soccer
Basketball ranks 18th with 26% of adults holding any interest in it. Above it, cricket, swimming, Australian Rules, tennis, soccer, league, union, motor racing, cycling, gym workout, running, golf, bushwalking, fishing, athletics, surfing and snooker/pool/billiards. Don't worry, we beat netball by 3%...
Participation is at 8%, attendance at 9% and television viewing 20% (compared to 45-55% for cricket, Aussie Rules, tennis, soccer). 1% follow it via radio, 5% via print and 4% via the Internet (cricket and Aussie Rules were at 9% for net interest).
Here's the PDF for those interested
Personally, I don't understand the interest in swimming as a spectator sport, but it ranks well. Cricket gets a lot out of a powerhouse national team and a bit of the "it's our national sport" theme. I think Aussie Rules is a legitimate achiever - no international competition, well marketed and followed.
IMO, basketball needs to try getting away from just the Yank angle (which likely deters some) and play it up as the international game it is - European leagues, South American leagues, etc. Or college kids over in the US? How many sporting leagues can claim that to the same extent?