i know who it is!

I am punting that it is Honda...any others?

close but no cigar

Fellas?

Is it a car company?

My money is on a car company - I was thinking Honda too Kent....

It's Telstra. Same as the new Dome naming rights.

it is a car company, not honda

Toyota

If it isn't Subaru i am sure that the sixers sponsor Jarvis Subaru will be mighty impressed.

Hyundai A-League
Toyota - AFL
Kia - Australian Open (Tennis)
Holden - Golf (?)

Would Mitsubishi be back by any chance?

could be Mazda

FORD i think

Wrong. Think something to do with Ahnold Schwarzenegger and the US Army.

Lamborghini, with a free Diablo giveaway at each club on opening game night via a 'lucky seat' promo. I am buying up!

Hummer? Seriously how is that going to go down?
Holden will launch the Hummer brand here soon but would the NBL want to align itself with the brand that is the international whipping boy symbol of global warming?

i think hummer will be good.

The Ssangyong Sixers......

I suggest it makes more sense for Hummer to sponsor all cheerleaders.

Hummmmer

That would be a Hum Dinger!!

Where could i get a good deal on a Hummer?

Kent, have you been watching Borat again and your looking for a new p**sy magnet??? Next thing your be wearing a mankini.

Anyone want to go gypsy hunting??? High five!!!

Isaac is a little quiet on this one..so im suggesting it can only be...Ferrari

i heard Mclaren had signed..but now cant afford it.

Why would a car maker want to sponsor the NBL ?
All they have to do is look at the last car maker that was sponsor, and see that it did absolutely nothing for them. This was well written about in Wheels magazine years ago when Mitsubishi was still making a little bit of money.
No FTA TV, dwindling crowds and bugger all media coverage... seems to me the NBL just about needs to pay someone to be naming rights sponsor.
How about building the brand first. Crowds and then sponsors will follow. It's hardly rocket science.

How can you expect the NBL to 'build a brand' when they have little to no money to do anything?

They're pretty much screwed, unless someone wants to dump a lot of money in to the league for little or no return. They should have made hay while the sun was still shining back in the early 90's.

They're not paying a Commissioner ($300k or whatever it was) and have said in articles that they have decent cash reserves.

Do they have grassroots-level marketing initiatives, or is that all left in the hands of the clubs?

It's funny how they say they have decent cash reserves, yet don't seem to be able to have any cash to do anything. - no NBL magazine anymore, and no media guide despite having an extra $300 freed up by not having a Commissioner.
From what I hear there have been some big WNBL cut backs as well, and they have a naming rights sponsor.

Might just be holding those reserves for more significant projects?

Would be very interested to see numbers for the guide and magazine. Surely the magazine could break even and the guide would be similar if they sold it to the public?

So is Hummer the real deal?

what the hell I'll say it anyway Will the games be on Hindley street to satisfy sponsor's requirements? boom boom

Any truth that Shane Heal has claimed that the league is being named after him but there was a spelling mix up at the office?

If it's not a car company, why wouldn't someone like ABC Learning sponsor them, they just about do now anyway!

Actually they are no longer listed as a sponsor on the NBL website.

Looks like I was wrong, word on the street is that there is to be an announcement tomorrow from the Australian HQ of an American owned car manufacturer with manufacturing operations in Australia.......

The Age is suggesting that it will be under the Daewoo banner - doesn't have quite the impact of Hummer, does it?

It will be Hummer.

General Motors Holden has been named!

It's General Motors but they are going to go under the banner of Daewoo seeing as the NBL are in the Asian market.

Hummer is being handled through GMH in Australia.

Daewoo.....im pretty sure Holden Australia decided sometime ago that they were no longer going to produce Daewoo cars anymore.

Didnt the soccer federation in Oz get a huge cash injection from the government for qualifying for the world cup?

it would be great is Bball was treated the same.

I was wondering what the Boomers have qualified for recently? If they have qualified for some high level comp, isnt there a case for getting a large payout from the Gov?

I am just not sure of what there is to qualify for and how that can be likened to the soccer world cup.

^^^^^^

Random.